April 19, 2025
Nutrition and health trends and predictions for 2025

Nutrition and health trends and predictions for 2025

For many people, the New Year serves as a change to diet and fitness. A recent survey found that 79% of New Year’s goals revolved around improving health, with 32% of participants saying they were focused on improving their diet. This list of five diet and nutrition trends to prepare for in 2025 may be helpful as individuals prepare to hit the reset button.

1. Healthcare personalization influenced by artificial intelligence (AI).

According to the IFIC survey, half of Americans are interested in using AI to help choose nutritious foods and drinks. It is likely that companies will develop or update their healthcare tools with AI technology to enable a more personalized approach.

These tools can be useful, but should be viewed with some skepticism. Studies that have examined the use of AI in nutrition point to problems with quality, availability of data and biases, and warn about its reliability. Visiting a healthcare provider is the best approach as they will have a complete picture of medical history, lab values, medications and more. There’s a reason why ChatGPT issues a warning about undiagnosed medical conditions.

2. Foods high in protein

Protein is at the forefront of Americans’ food choices. The IFIC survey found that the number of consumers trying to consume protein increased from 59% in 2022 to 71% in 2024. In addition to “fresh” and “low-sugar” foods, “a good source of protein” was ranked among the top three criteria for defining a healthy food.

Adequate protein intake is an essential part of weight loss as it helps maintain muscle mass and promotes satiety. It is likely that more marketing will be used for high protein products. According to recent information published by Statista, the global protein ingredients market is expected to grow from $26 billion in 2021 to over $47.4 billion.
It’s important to be aware of protein intake, especially when trying to gain or maintain muscle mass. According to data from the National Health and Nutrition Examination Survey, most people in the United States meet or exceed their protein needs. Protein intake should be personalized based on factors such as weight and activity level.

3. Foods that promote healthy aging

A 2023 study that examined public perceptions of healthy aging by analyzing over 63,000 Twitter posts found that healthy eating and lifestyle ranked top of the three main topics, along with maintaining normal body functions and preventative care . Longevity is clearly a top priority for many.

The Blue Zone diet consists of very little meat, favoring legumes instead. It is also low in sugar, dairy and bread and encourages eating whole foods and drinking plenty of water. Remember that there are no magic supplements that will delay aging, but a balanced diet including foods promoted in the Blue Zone diet can contribute to healthy aging.

4. Functional water

It is well known how important it is to stay hydrated and drink enough water. From lubricating our joints to preventing brain fog, water is vital. “Functional water,” or water that provides health benefits beyond hydration, has been around for some time. The labels highlight the vitamins, minerals and antioxidants content. After the rise of prebiotic and probiotic sodas last year, we can expect continued popularity and evolution of these drinks that offer more than just hydration. Functional water ingredients can include chlorophyll, fiber, proteins, adaptogens and more.

It’s important to keep an eye on the sugar and sweetener content of drinks. It’s always best to get nutrients from whole foods.

5. Probiotics beyond pills

Probiotics have long been sold as dietary supplements. Research continues to link gut health to general and mental health. As a result, we will likely see more products containing ingredients that promote a healthy gut microbiome, including probiotics added to foods and beverages. The availability of pre- and probiotic sodas is expected to increase. Fermented products such as kimchi and other tasty, digestible foods will likely be more readily available at traditional grocery chains than at specialty markets. Experimenting with probiotic food ingredients can be an exciting and tasty way to get nutrients and probiotics.
Shanthi Appelö is a registered dietitian and health and wellness spokesperson for Blue Cross Blue Shield of Michigan. For more health tips and guidance, visit ahealthiermichigan.com.

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